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Foundations

The frame the book runs on

Trust

The math, the architecture, the contract

The Manipulation Matrix

Two questions. Four quadrants. Pick yours honestly

  • Facilitator

    You would use it. The user would thank you

  • Entertainer

    You would use it. The user would not thank you

  • Peddler

    You would not use it. The user would thank you

  • Dealer

    You would not use it. The user would not thank you

The Audit Interface

Showing the work as a first-class part of the product

The Creepiness Line

Personalization is a contract, not a feature

  • Creepiness Line

    The threshold past which personalization stops feeling helpful

  • Context Collapse

    When data from one context appears in another it does not belong in

  • Consent Hygiene

    The user knows what was shared, with whom, and why, at the moment of use

  • Data Minimum

    Collect the least the product can work with. Then collect less

The Behavioral Contract

What the agent will do, refuse, and ask

The Economics of Attention

What the product costs the user

Craft

The patterns that show up in every working system

Evaluation

Twelve questions for any agent product